Glossary

Deepfake
Audio or video content generated or manipulated by AI to make a person say or do things without their consent.
C2PA
Coalition for Content Provenance and Authenticity. An open standard for signed metadata to trace the origin of content.
Watermark
A marker embedded in a file (visible or invisible) to identify its origin or AI status.
Metadata
Descriptive data attached to a file (author, date, tool used, etc.) that can be signed to guarantee authenticity.
Cryptographic signature
A mathematical mechanism for verifying that a document or metadata has not been altered since its creation.
Hreflang
An HTML attribute telling search engines about the language version of a page, essential for multilingual sites.

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