Some don't need you to believe the lie.
Just to doubt the truth.
Making AI-generated content identifiable across Europe
Standard symbol · Verifiable metadata · Mandatory display on platforms
Visible symbol
A standardised visual marker, recognisable across Europe, applied to all AI-generated content.
Standardised metadata
Signed, verifiable provenance data embedded in the file using an open and sovereign standard.
Mandatory display
Platforms are legally required to display and preserve these markers, without exception.
Why this is urgent
Deepfakes are multiplying at an unprecedented pace. Detection tools are insufficient and always lag behind generative models. Without legal obligation, platforms can strip or ignore provenance markers. We need a binding standard, not a mere recommendation.
See the full problemHow does it work?
1. Creation
The AI tool generates the content and automatically embeds a marker and signed metadata.
2. Publication
The platform preserves the metadata and displays the AI marker visibly to all users.
3. Verification
Anyone can verify the origin of a video via the platform's public API or a third-party tool.